Max Factor Waterproof Eye 1970s Print Ad preview The ad emphasizes the slogan

The ad emphasizes the slogan "Light up a Lucky

Philadelphia Brand Cream Cheese

which are known for their skin-smoothing benefits

emphasizing the game's innovative and forward-thinking design

The advertisement showcases a dramatic torn image of a woman's face

Max Factor Waterproof Eye 1970s Print Ad preview The ad emphasizes the sloganThis vintage 1976 Max Factor Waterproof Eye print ad showcases a woman enjoying water splashes while her eye makeup remains perfectly intact. The advertisement highlights the durability and waterproof quality of Max Factor's Shimmershine Shadow, emphasizing its resistance to creasing, running, or smearing. The vibrant image captures the essence of the 1970s beauty trends with bold, shimmery eyeshadows. Original 1976 Max Factor Waterproof Eye print ad